I have started, paused and restarted this blog so many time I've lost count. Part of the reason why my blog is always under construction was because I could never pinpoint what my "thing" was. Fashion bloggers seem to be a dime a dozen, while Instagram has everyone with a smartphone thinking that they're a creative content creator.
With the fleeting nature that is an Instagram post in a clusterfuck of new information generated constantly there can be a lot of pressure to push out new content daily that will keep views engaged while keeping up with "girlfriend" voice. You know that friend that tells you where to get the best spa treatments and every new thing they get is "literally their favourite thing ever"? Yeah, that's girlfriend voice and I'm extremely bad at it. My tone is more cynical and sarcastic, less "this manicure changed my life" which makes me a harder pill to swallow compared to my bubbly fashion-loving counterparts.
Another aspect of fashion blogging that I struggle with is that it seems to be geared towards the visual side of things instead of the written content. It seems like the most popular fashion bloggers are Instagram models as opposed to fashion writers which can be discouraging to someone who is anything but an aspiring Instagram model. However, the more I thought about it, the less I cared. I asked myself if it was more important to me that a lot of people care what I look like or if a few people care about my opinions enough to read what I write.
Last, but certainly not least, I find that the fashion industry in its current state to be incredibly discouraging. To keep up with trends that change week by week the majority of fashionistas share #ootd posts and haul videos featuring fast fashion brands that are produced unethically at a detrimental cost to our environment. Although I'm not perfect, I would like to believe that I can make smarter decisions when it comes to purchasing apparel by viewing cost as more than a dollar value,
Prior to this I always seemed to be in the process of trying to purge my closet - constantly attempting to narrow it down to the things I loved the most. Thinking about how often I donated/consigned large amounts of clothing but never seeming to free up closet space got me thinking about how unsustainable my consumption pattern was. Working in the fashion industry enabled my shopping addiction like a bad habit. It seemed as if for every item I got rid of two would take it's place. Shopping was my go-to, whether I was having a bad day or just had time to kill I found myself always surfing shopping site and clicking "add to cart" constantly.
Basically shopping for happiness, I would buy things I liked, things on trend or things too good of a deal to pass up. I would be happy with my new purchases but once the novelty wore off in about a week I felt the need to go back out and buy more clothes. It had gotten to a point where I would wake up, look at my closet and instantly feel frustrated because it was bursting at the seams. It was also a source of financial stress because I would constantly buy the "cheap and chic" version of the pieces I actually wanted which needed to be replaced more frequently due to poor quality costing me more in the grand scheme of things.
While I may not be able to create a capsule wardrobe made up of only ethically produced sustainable garments I am hoping that by documenting my apparel purchases over the next year gives me a better understanding and appreciation for the value of clothing. I hope to become more mindful of what I'm buying and if it's worth my money instead of rationalizing "oh it's cute for this price."
Any tips or ideas would be appreciated!