I have started, paused and restarted this blog so many time I've lost count. Part of the reason why my blog is always under construction was because I could never pinpoint what my "thing" was. Fashion bloggers seem to be a dime a dozen, while Instagram has everyone with a smartphone thinking that they're a creative content creator.
With the fleeting nature that is an Instagram post in a clusterfuck of new information generated constantly there can be a lot of pressure to push out new content daily that will keep views engaged while keeping up with "girlfriend" voice. You know that friend that tells you where to get the best spa treatments and every new thing they get is "literally their favourite thing ever"? Yeah, that's girlfriend voice and I'm extremely bad at it. My tone is more cynical and sarcastic, less "this manicure changed my life" which makes me a harder pill to swallow compared to my bubbly fashion-loving counterparts.